Aims and Scope

**Aim:**
"JBM" (Journal of Business and Management) aims to provide a platform for the dissemination of high-quality research in the field of business and management. It seeks to publish original research findings, innovative ideas, and practical insights that contribute to the advancement of knowledge in various domains of business and management.

**Scope:**
The scope of "JBM" encompasses, but is not limited to, the following areas:

1. **Business Strategy and Innovation:** Exploration of strategic management theories, competitive strategies, and innovation management practices aimed at enhancing organizational performance and competitiveness.

2. **Entrepreneurship and Small Business Management:** Investigation of entrepreneurial behavior, new venture creation, and the management challenges faced by small and medium-sized enterprises (SMEs).

3. **Marketing Management:** Analysis of marketing strategies, consumer behavior, branding, market segmentation, digital marketing, and other relevant topics shaping the marketing landscape.

4. **Human Resource Management:** Examination of HRM practices, talent management, employee engagement, organizational behavior, diversity, and inclusion strategies aimed at fostering a productive and engaged workforce.

5. **Organizational Theory and Behavior:** Study of organizational structures, culture, leadership styles, organizational change, and dynamics impacting organizational effectiveness and employee performance.

6. **Operations and Supply Chain Management:** Investigation of operations management principles, supply chain strategies, logistics, quality management, and sustainable operations practices to optimize business processes.

7. **Finance and Accounting:** Analysis of financial management practices, investment decisions, financial markets, corporate governance, accounting standards, and reporting practices shaping the financial landscape.

8. **International Business:** Exploration of internationalization strategies, cross-cultural management, global market entry modes, international trade, and the impact of globalization on business operations.

9. **Business Ethics and Corporate Social Responsibility:** Examination of ethical dilemmas, corporate governance practices, CSR initiatives, sustainability strategies, and their impact on organizational stakeholders and society.

"JBM" welcomes empirical studies, theoretical contributions, literature reviews, case studies, and interdisciplinary research that offer valuable insights into the dynamic field of business and management.

Through rigorous peer review processes and a commitment to academic excellence, "JBM" strives to foster scholarly dialogue, facilitate knowledge sharing, and contribute to the advancement of theory and practice in business and management disciplines.

We invite researchers, scholars, practitioners, and policymakers to submit their original contributions to "JBM" and join us in our mission to advance the frontiers of business and management knowledge.